A LOOK AT THE POSTBOX CAMPAIGN BY AN POST
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“Do You Still Post Christmas Cards?” – A Look at the “The Postbox” Campaign by An Post
The tradition of sending Christmas cards dates back to 1843 in England, when Sir Henry Cole commissioned artist John Callcott Horsley to create the first commercially produced Christmas card. This innovative concept quickly gained popularity, spreading across Europe and the United States.
While Christmas card popularity peaked during the mid-20th century, driven by advancements in printing technology and increased affordability, the rise of digital communication has led to a decline in traditional mail, including Christmas cards. This global trend is reflected in An Post’s 2023 financial statement, which highlights a 6.1% decrease in traditional letter volumes, while e-commerce and parcel delivery continue to flourish.
However, An Post is actively working to revitalise the role of the postbox through its engaging “The Postbox” campaign. This initiative features captivating artwork by renowned Irish artists such as Hephee and Mundomoo. Hephee, celebrated for his witty and insightful illustrations that capture the essence of Irish life, is likely contributing designs that celebrate the enduring role of postboxes within Irish communities. Meanwhile, Mundomoo, a Dublin-based designer known for his vibrant and playful style, is expected to bring fresh and imaginative perspectives to the traditional postbox design.
Through “The Postbox” campaign, An Post aims to not only promote the continued use of its services but also to showcase the talents of Irish artists. This initiative serves as a creative way to connect with the public, celebrate the enduring role of the postal service in Irish society, and foster a renewed appreciation for the art of letter writing.