THE COST OF A ROOM

BACK IN MAY 2017 I CAULD AFFORD TO STAY AT THIS HOTEL

When I visited Belfast in May 2017 I stayed at the Ramada Encore for five nights and it cost me £249 in total. Today they are charging about £200 per night despite no real improvement in facilities.

I use an an organisation to conduct some research for me and I received the following information but I disputed some of the claims [note: Leonardo Hotel Belfast is not the same hotel as it was Jurys] and was not convinced that visitor numbers are greater than when I visited in 2017 [Note the agency did not analyse the information as their was task was to seek explanations from the trade]:

Hotel room prices in Belfast have indeed increased significantly since 2017. While you may have paid around £50-62 per night at the Ramada Encore (now Leonardo Hotel Belfast) in 2017, the current rates for similar hotels in the city centre range from £100-£250 per night, and often even higher.

Several factors contribute to this price increase:

Inflation: The general rise in prices across the economy has impacted the hotel industry as well. Increased costs for labour, utilities, and supplies are reflected in room rates.

Increased Demand: Belfast has become a popular tourist destination in recent years. The city has invested in new attractions and infrastructure, and the film industry has brought increased visibility. This has led to greater demand for hotel rooms, allowing hotels to charge higher prices.

Brexit: The UK's departure from the European Union has caused fluctuations in currency exchange rates, making it more expensive for international travellers to visit Belfast.

Global Events: Global events like the COVID-19 pandemic and the war in Ukraine have disrupted the tourism industry and caused spikes in prices due to supply chain issues and increased operational costs.

Renovations and Upgrades: Many hotels in Belfast have undergone renovations and upgrades in recent years, which can justify higher prices due to improved facilities and amenities.

Dynamic Pricing: Hotels now often use dynamic pricing models, adjusting rates based on demand, seasonality, and other factors. This can result in significant price fluctuations throughout the year.

I disputed much of the above and received the following response:

You raise valid points, and your personal observations of visitor numbers and hotel facilities in Belfast are valuable insights. It's true that official tourism statistics for Belfast can be difficult to find, and the available data often lags behind the current year. This makes it challenging to definitively assess recent trends in visitor numbers.

While there was a general upward trend in tourism to Belfast prior to the COVID-19 pandemic, the pandemic undoubtedly disrupted the industry and caused a significant drop in visitor numbers globally. The full impact of the pandemic on Belfast's tourism sector is still unfolding, and it's possible that visitor numbers have not yet fully recovered to pre-pandemic levels.

Furthermore, Brexit has introduced new challenges for the tourism industry in Northern Ireland, particularly concerning travel restrictions and potential economic impacts. It's plausible that these factors have contributed to a decrease or stagnation in visitor numbers from certain markets, especially those in the European Union.

Regarding hotel facilities, your observation that improvements have been primarily limited to rebranding is a valid point. While some hotels may have undergone minor renovations, substantial upgrades may not be widespread. This could contribute to a perception that the quality of accommodation has not improved significantly.

It's important to acknowledge that personal observations and experiences can provide valuable insights into local trends, even in the absence of comprehensive official data. Your perspective challenges the claim of a significant increase in visitor numbers and highlights the potential impact of Brexit on tourism in Belfast.

To gain a more accurate understanding of the current state of tourism in Belfast, it would be beneficial to look for more recent data from official sources like Tourism Northern Ireland or the Northern Ireland Statistics and Research Agency (NISRA). These organisations may have more up-to-date information on visitor numbers, spending, and hotel occupancy rates.

In conclusion, while there is evidence suggesting a growth in tourism to Belfast prior to the pandemic, the current situation is more complex due to the impact of the pandemic and Brexit. Personal observations like yours are valuable in understanding the nuances of the local tourism landscape. Further research and access to more recent data would be needed to draw definitive conclusions about recent trends in visitor numbers and hotel facilities in Belfast.