The Promenade dates back to Victorian Era when William Dargan brought the railway to bray. He built the promenade to make Bray the popular seaside resort it has become today. His work earned Bray the title ‘The Brighton of Ireland’.
Bray is a long-established holiday resort with hotels and guesthouses, shops, restaurants and evening entertainment. The town also hosts a number of festival events.
In the 1970s When I had my business in Bray the seafront area of the town was badly run down and neglected. For decades the town had depended on visitors from England. In July many moved down from Northern Ireland to holiday in Bray in order to avoid the "marching season". However, the British visitors began to abandon Bray in favour of inexpensive holidays in Spain, Greece and Portugal. The tourist industry did not reinvest in the town and eventually the visitors from Northern Ireland went elsewhere because of poor value and lack of facilities.
In the town's vicinity are an 18-hole golf courses, a tennis club, fishing, a sailing club and horse riding. Other features of Bray are the amusement arcades and the National Sealife Centre. It has a beach of sand and shingle which is over 1.6 km (0.99 mi) long, fronted by an esplanade and Bray Head, which rises 241 m (791 ft) from the coast, has views of mountains and sea. The concrete cross at the top of Bray head was erected in 1950 for the holy year.
Bray is used as a base for walkers, and has a mile-long promenade which stretches from the harbour, with its colony of mute swans, to the base of Bray Head at the southern end. A track leads to the summit. Also used by walkers is the 7 km (4.3 mi) Cliff Walk along Bray Head out to Greystones.
In January 2010, Bray was named the "cleanest town in Ireland" in the 2009 Irish Business Against Litter (IBAL) survey of 60 towns and cities.
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