ALSO KNOWN AS THE USHER MEMORIAL FOUNTAIN
The dawn of the motor age brought with it not only progress but also unforeseen dangers. Two poignant memorials in Ireland serve as stark reminders of this reality, connecting the past with an ongoing national road safety campaign.
One such memorial stands in Dundrum, Dublin: the Usher Monument. This stone obelisk commemorates Dr. Isaac Usher, a respected local general practitioner who tragically died in 1917. His death was one of the first motor vehicle fatalities recorded in Ireland, marking a turning point in how society perceived the risks associated with this new mode of transportation. Originally featuring a water fountain with troughs for people and animals, the monument, though now without its water features, remains a prominent landmark, a lasting tribute to Dr. Usher’s service and a sobering reminder of the changing times. A legal clause ensures its preservation despite ongoing development in the area.
Decades before Dr. Usher’s death, in 1869, Mary Ward, an Irish scientist, astronomer, and author, became the first recorded person in the world to die in a motor vehicle accident, near Birr, County Offaly. Her tragic demise underscores the inherent dangers of early motorized travel.
In 2023, the Road Safety Authority (RSA) of Ireland launched a powerful campaign, “Who was Mary Ward? Vision Zero,” which leverages this historical tragedy to promote road safety awareness. The campaign’s goal was/is ambitious yet vital: to achieve zero road deaths and serious injuries in Ireland by 2050. By highlighting Mary Ward’s story, the RSA emphasises the critical need for behavioural change among all road users—drivers, passengers, cyclists, and pedestrians. The “Vision Zero” campaign serves as a powerful call to action, urging everyone to make conscious choices that contribute to safer roads for all, echoing the lessons learned from the tragic deaths of both Mary Ward and Dr. Isaac Usher, and transforming their memorials into enduring symbols of road safety.