Street Photography

AN EXAMPLE OF FULL BODY ADVERTISING REFERRED TO AS WRAPPING

Advertising on trams, including full body wraps like the KFC promotion shown in some of my photographs, is quite common in Dublin and many other cities around the world. It’s a popular form of out-of-home advertising due to the high visibility and reach it offers. Trams travel through busy areas and are seen by a large number of people, making them effective advertising platforms.

The technique used to apply full body advertisements on trams is called “wrapping.” It involves:

Design: The advertisement is designed to fit the specific dimensions of the tram, ensuring it covers the entire body seamlessly.
Printing: The design is printed on a large, high-quality vinyl material using specialised printers.

Preparation: The tram is thoroughly cleaned and any existing advertisements are removed.

Application: The vinyl wrap is carefully applied to the tram’s body, ensuring it adheres properly and there are no air bubbles or wrinkles. This process requires skilled technicians and specialised tools.

Finishing: The edges of the wrap are trimmed and sealed to ensure a smooth and professional finish.

The process of removing a full body advertisement is relatively straightforward. The vinyl wrap is peeled off, and any adhesive residue is cleaned off the tram. The tram is then ready for a new advertisement or its original livery.

The frequency of these full-body advertising campaigns can vary depending on the advertiser and the contract with the transport company. Some campaigns might last for a few weeks, while others might run for several months.

I WENT TO CONNOLLY STATION AND TRAVELLED BY DART

My plans on Thursday and today were disrupted so I decided that I would travel to Bray by train but I decided to get off at Sandymount Station and explore the immediate area.

When I arrived at the station it was full of vert confused travellers and tourists who had arrived in the city centre only to discover that many bus and all tram services within the city centre area had been suspended … much to the delight of local taxi drivers.

Connolly station or Dublin Connolly is one of the busiest railway stations in Dublin and Ireland, and is a focal point in the Irish route network. On the North side of the River Liffey, it provides InterCity, Enterprise and commuter services to the north, north-west, south-east and south-west. The north–south Dublin Area Rapid Transit (DART) and Luas red line light rail services also pass through the station. The station offices are the headquarters of Irish Rail, Iarnród Éireann. Opened in 1844 as Dublin Station, the ornate facade has a distinctive Italianate tower at its centre.

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A VERY DISTINCTIVE RED TRAM PROMOTING KFC

AS THE BUS AND TRAM SERVICES WERE SUSPENDED IN THE CITY CENTRE

DUBLINBIKES DOCKING STATION 40