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Four Courts

A VERY DISTINCTIVE RED TRAM PROMOTING KFC

July 17, 2024 by infomatique

AN EXAMPLE OF FULL BODY ADVERTISING REFERRED TO AS WRAPPING


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Advertising on trams, including full body wraps like the KFC promotion shown in some of my photographs, is quite common in Dublin and many other cities around the world. It’s a popular form of out-of-home advertising due to the high visibility and reach it offers. Trams travel through busy areas and are seen by a large number of people, making them effective advertising platforms.

The technique used to apply full body advertisements on trams is called “wrapping.” It involves:

Design: The advertisement is designed to fit the specific dimensions of the tram, ensuring it covers the entire body seamlessly.
Printing: The design is printed on a large, high-quality vinyl material using specialised printers.

Preparation: The tram is thoroughly cleaned and any existing advertisements are removed.

Application: The vinyl wrap is carefully applied to the tram’s body, ensuring it adheres properly and there are no air bubbles or wrinkles. This process requires skilled technicians and specialised tools.

Finishing: The edges of the wrap are trimmed and sealed to ensure a smooth and professional finish.

The process of removing a full body advertisement is relatively straightforward. The vinyl wrap is peeled off, and any adhesive residue is cleaned off the tram. The tram is then ready for a new advertisement or its original livery.

The frequency of these full-body advertising campaigns can vary depending on the advertiser and the contract with the transport company. Some campaigns might last for a few weeks, while others might run for several months.


Filed Under: Chancery Street, Four Courts Tram Stop, July 2024, KFC, Public Transport, Red Line, Sonf HX90V Tagged With: 16 July 2024, advertising, Chancery Street, Dublin, Four Courts, full body wrap, HX90V, KFC, LUAS, marketing, Out-Of-Hame advertising, out-of-home advertising, Public Transport, public transportation, Sony, Street Photography, Tram, vinyl

REBRANDED DUBLINBIKES BIKES AT DOCKING STATION 04

April 28, 2024 by infomatique

PEDAL POWER AT THE FOUR COURTS TRAM STOP


PHOTO COLLECTIONS: PUBLIC TRANSPORT

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This docking station serving the Four Courts Tram Stop is on Greek Street across the road from the Hampton by Hilton hotel,

It seems that DublinBikes has rebranded with the new “Pedal Power” logo, but this doesn’t necessarily mean they have a new sponsor.

Here’s what I understand: JCDecaux, the French outdoor advertising giant, is seeking a new brand to take on a €750,000-a-year contract to sponsor the Dublin Bikes scheme. The managing director of JCDecaux’s Irish business, said the company will be going to market this month seeking a “strong partner” for the Dublin Bikes Scheme, which currently has close to 30,000 annual subscribers.


Filed Under: Apple iPhone 12 Pro Max, Docking Station 04, DublinBikes, Greek Street, Pedal Power, Public Transport Tagged With: 12 pro Max, Apple, Dublin, Dublin Bikes Scheme, Fotonique, Four Courts, Greek Street, Hilton Hotel, Infomatique, iPhone, Ireland, JCDecaux, NowTV, Pedal Power, Public Transport, the French outdoor advertising giant, William Murphy

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