AN EXAMPLE OF FULL BODY ADVERTISING REFERRED TO AS WRAPPING
![A VERY DISTINCTIVE RED TRAM PROMOTING KFC [AN EXAMPLE OF FULL BODY ADVERTISING REFERRED TO AS WRAPPING]-236692-1](https://excellentstreetimages.com/PublicTransportWordPress/wp-content/uploads/2024/07/A-VERY-DISTINCTIVE-RED-TRAM-PROMOTING-KFC-AN-EXAMPLE-OF-FULL-BODY-ADVERTISING-REFERRED-TO-AS-WRAPPING-236692-1-1422x1067.jpg "A VERY DISTINCTIVE RED TRAM PROMOTING KFC [AN EXAMPLE OF FULL BODY ADVERTISING REFERRED TO AS WRAPPING]-236692-1")
![A VERY DISTINCTIVE RED TRAM PROMOTING KFC [AN EXAMPLE OF FULL BODY ADVERTISING REFERRED TO AS WRAPPING]-236693-1](https://excellentstreetimages.com/PublicTransportWordPress/wp-content/uploads/2024/07/A-VERY-DISTINCTIVE-RED-TRAM-PROMOTING-KFC-AN-EXAMPLE-OF-FULL-BODY-ADVERTISING-REFERRED-TO-AS-WRAPPING-236693-1-1422x1067.jpg "A VERY DISTINCTIVE RED TRAM PROMOTING KFC [AN EXAMPLE OF FULL BODY ADVERTISING REFERRED TO AS WRAPPING]-236693-1")
![A VERY DISTINCTIVE RED TRAM PROMOTING KFC [AN EXAMPLE OF FULL BODY ADVERTISING REFERRED TO AS WRAPPING]-236694-1](https://excellentstreetimages.com/PublicTransportWordPress/wp-content/uploads/2024/07/A-VERY-DISTINCTIVE-RED-TRAM-PROMOTING-KFC-AN-EXAMPLE-OF-FULL-BODY-ADVERTISING-REFERRED-TO-AS-WRAPPING-236694-1-1422x1067.jpg "A VERY DISTINCTIVE RED TRAM PROMOTING KFC [AN EXAMPLE OF FULL BODY ADVERTISING REFERRED TO AS WRAPPING]-236694-1")
![A VERY DISTINCTIVE RED TRAM PROMOTING KFC [AN EXAMPLE OF FULL BODY ADVERTISING REFERRED TO AS WRAPPING]-236695-1](https://excellentstreetimages.com/PublicTransportWordPress/wp-content/uploads/2024/07/A-VERY-DISTINCTIVE-RED-TRAM-PROMOTING-KFC-AN-EXAMPLE-OF-FULL-BODY-ADVERTISING-REFERRED-TO-AS-WRAPPING-236695-1-1422x1067.jpg "A VERY DISTINCTIVE RED TRAM PROMOTING KFC [AN EXAMPLE OF FULL BODY ADVERTISING REFERRED TO AS WRAPPING]-236695-1")
![A VERY DISTINCTIVE RED TRAM PROMOTING KFC [AN EXAMPLE OF FULL BODY ADVERTISING REFERRED TO AS WRAPPING]-236696-1](https://excellentstreetimages.com/PublicTransportWordPress/wp-content/uploads/2024/07/A-VERY-DISTINCTIVE-RED-TRAM-PROMOTING-KFC-AN-EXAMPLE-OF-FULL-BODY-ADVERTISING-REFERRED-TO-AS-WRAPPING-236696-1-1422x1067.jpg "A VERY DISTINCTIVE RED TRAM PROMOTING KFC [AN EXAMPLE OF FULL BODY ADVERTISING REFERRED TO AS WRAPPING]-236696-1")
![A VERY DISTINCTIVE RED TRAM PROMOTING KFC [AN EXAMPLE OF FULL BODY ADVERTISING REFERRED TO AS WRAPPING]-236697-1](https://excellentstreetimages.com/PublicTransportWordPress/wp-content/uploads/2024/07/A-VERY-DISTINCTIVE-RED-TRAM-PROMOTING-KFC-AN-EXAMPLE-OF-FULL-BODY-ADVERTISING-REFERRED-TO-AS-WRAPPING-236697-1-1422x1067.jpg "A VERY DISTINCTIVE RED TRAM PROMOTING KFC [AN EXAMPLE OF FULL BODY ADVERTISING REFERRED TO AS WRAPPING]-236697-1")
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![A VERY DISTINCTIVE RED TRAM PROMOTING KFC [AN EXAMPLE OF FULL BODY ADVERTISING REFERRED TO AS WRAPPING]-236690-1](https://excellentstreetimages.com/PublicTransportWordPress/wp-content/uploads/2024/07/A-VERY-DISTINCTIVE-RED-TRAM-PROMOTING-KFC-AN-EXAMPLE-OF-FULL-BODY-ADVERTISING-REFERRED-TO-AS-WRAPPING-236690-1-1422x1067.jpg "A VERY DISTINCTIVE RED TRAM PROMOTING KFC [AN EXAMPLE OF FULL BODY ADVERTISING REFERRED TO AS WRAPPING]-236690-1")
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Advertising on trams, including full body wraps like the KFC promotion shown in some of my photographs, is quite common in Dublin and many other cities around the world. It’s a popular form of out-of-home advertising due to the high visibility and reach it offers. Trams travel through busy areas and are seen by a large number of people, making them effective advertising platforms.
The technique used to apply full body advertisements on trams is called “wrapping.” It involves:
Design: The advertisement is designed to fit the specific dimensions of the tram, ensuring it covers the entire body seamlessly.
Printing: The design is printed on a large, high-quality vinyl material using specialised printers.
Preparation: The tram is thoroughly cleaned and any existing advertisements are removed.
Application: The vinyl wrap is carefully applied to the tram’s body, ensuring it adheres properly and there are no air bubbles or wrinkles. This process requires skilled technicians and specialised tools.
Finishing: The edges of the wrap are trimmed and sealed to ensure a smooth and professional finish.
The process of removing a full body advertisement is relatively straightforward. The vinyl wrap is peeled off, and any adhesive residue is cleaned off the tram. The tram is then ready for a new advertisement or its original livery.
The frequency of these full-body advertising campaigns can vary depending on the advertiser and the contract with the transport company. Some campaigns might last for a few weeks, while others might run for several months.