SONY A7R CAMERA

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Sony a7R Full-Frame 36.4 MP Interchangeable Digital Lens Camera - Body Only
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No other full frame, interchangeable-lens camera is this light or this portable. Features 36MP of rich detail, a true-to-life 2.4 million dot OLED viewfinder, Wi-Fi® sharing and an expandable shoe system. It's all the full-frame performance you ever wanted in a compact size that will change your perspective entirely.

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Direct access interface for fast, intuitive shooting control
Quick Navi Pro displays all major shooting options on the LCD screen so you can rapidly confirm settings and make adjustments as desired without searching through dedicated menus. When fleeting shooting opportunities arise, you'll be able to respond swiftly with just the right settings.
High contrast 2.4M dot OLED EVF for eye-level framing
View every scene in rich detail with the XGA OLED Tru-Finder, which features OLED improvements and the same 3-lens optical system used in Sony's flagship a99 DSLR. The viewfinder faithfully displays what will appear in your recording, including the effects of your camera settings, so you can accurately monitor the results. You'll enjoy rich tonal gradations and 3 times the contrast of the α99. High-end features like 100% frame coverage and a wide viewing angle are also provided.
3.0" 921k dot LCD tilts for high and low angle framing
The tiltable 3.0" (921k dots) Xtra Fine™ LCD Display makes it easy to photograph over crowds or low to capture pets eye to eye by swinging up approx. 84° and down approx. 45°. Easily scroll through menus and preview life thanks to WhiteMagic™ technology that dramatically increases visibility in bright daylight. The large display delivers brilliant-quality still images and movies while enabling easy focusing operation.
Simple connectivity to smartphones via Wi-Fi® or NFC
Connectivity with smartphones for One-touch sharing/One-touch remote has been simplified with Wi-Fi®/NFC control. In addition to Wi-Fi support for connecting to smartphones, α7R also supports NFC (near field communication) providing "one touch connection" convenience when transferring images to Android™ smartphones and tablets. Users need only touch devices to connect; no complex set-up is required. Moreover, when using Smart Remote Control — a feature that allows shutter release to be controlled by a smartphone — connection to the smartphone can be established by simply touching compatible devices.
PC control w/ remote video capture control
Remote Camera Control allows you to control your α7R from your PC using a USB cable. Feature control has also been updated to include video capture control.
14-bit RAW output for rich tonal gradation
14-bit RAW image data of extremely high quality is outputted by the α7R. This data fully preserves the rich detail generated by the image sensor during the 14-bit A/D conversion process. When developed with Sony's Image Data Converter RAW development software, these images deliver the superb photographic expression and rich gradation that only 14-bit data can offer.
Full HD movie2 at 24p/60i/60p w/uncompressed HDMI® output
Capture Full 1920 x 1080 HD uncompressed clean-screen video files to external recording devices via an HDMI® connection in 60p and 60i frame-rates. Selectable in-camera AVCHD™ codec frames rates include super-smooth 60p, standard 60i or cinematic 24p. MP4 codec is also available for smaller files for easier upload to the web.
Multi-interface Shoe for flash and microphone flexibility
Unlike conventional cameras, the α7R features the advanced Multi-Interface Shoe that dramatically expands compatibility with Sony digital imaging accessories, thus raising the potential for photo/movie shooting.
4K Still image output by HDMI®8 or Wi-Fi®for viewing on 4K TVs
Enjoy Ultra High Definition slide shows directly from the camera to a compatible 4K television. The α7R converts images for optimized 4K image size playback (8MP). Enjoy expressive rich colors and amazing detail like never before. Images can be viewed via an optional HDMI connection8 or via WiFi®.
TRILUMINOUS™ color outputs wider color gamut to compatible devices
TRILUMINOS™ Color technology, allows you to experience photos and movies in rich, natural colors on any TV equipped with a TRILUMINOS Display™. The expanded color gamut immerses you in those unforgettably colorful moments, from the complex shades in a shimmering blue sky to the delicate skin in a baby's face.
PlayMemories™ Camera Apps allows feature upgrades
Personalize your camera by adding new features of your choice with PlayMemories™ Camera Apps. Find apps to fit your shooting style from portraits, detailed close-ups, sports, time lapse, motion shot and much more. Use apps that shoot, share and save photos using Wi-Fi® that make it easy to control and view your camera from smartphone, and post photos directly to Facebook or backup images to the cloud without connecting to a computer11.
Image Data Converter
Advanced features enable manipulation, conversion and management of full-resolution RAW images. You can expertly adjust exposure, white balance, tonal curves, saturation, contrast, hue and sharpness — as well as apply DRO and vignetting compensation. Bundled Remote Camera Control software also lets you remotely activate and deactivate still/movie recording and control various camera settings from a PC.
Vertical Grip Capable
Enjoy long hours of comfortable operation in the vertical orientation with this sure vertical grip, which can hold two batteries for longer shooting and features dust and moisture protection.
Mount Adaptors
Both the LA-EA4 and LA-EA3 are full frame compatible adaptors that let you the α7R with any A-mount lens. Additionally, the LA-EA4 features a built-in AF motor, aperture-drive mechanism and Translucent Mirror Technology to enable continuous phase-detection AF. Both adaptors also feature a tripod hole that allows mounting of a tripod to support large A-mount lenses.

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