Recently I came across the following comment which applied to the USA: "Over the past few decades, as cellphone networks have grown, thousands of antenna towers designed to look vaguely like trees have been built across the United States. Although these towers are intended to camouflage a tower's aesthetic impact on the landscape, they typically do the opposite: most look like what an alien from a treeless planet might create if told to imagine a tree."

A cell site, cell tower, or cellular base station is a cellular-enabled mobile device site where antennas and electronic communications equipment are placed—typically on a radio mast, tower, or other raised structure—to create a cell (or adjacent cells) in a cellular network. The raised structure typically supports antenna and one or more sets of transmitter/receivers transceivers, digital signal processors, control electronics, a GPS receiver for timing (for CDMA2000/IS-95 or GSM systems), primary and backup electrical power sources, and sheltering.

In Global System for Mobile Communications (GSM) networks, the correct term is Base Transceiver Station (BTS), and colloquial synonyms are "mobile phone mast" or "base station". Multiple cellular providers often save money by mounting their antennas on a common shared mast; since separate systems use different frequencies, antennas can be located close together without interfering with each other. Some provider companies operate multiple cellular networks and similarly use colocated base stations for two or more cellular networks, (CDMA2000 or GSM, for example).

Some cities require that cell sites be inconspicuous; they can be blended with the surrounding area or mounted on buildings or advertising towers. Preserved tree-scapes can often hide cell towers inside an artificial or preserved tree. These installations are generally referred to as concealed cell sites or stealth cell sites.